The University of Pretoria has raised more than R200 000 towards addressing student hunger through its Show Us community outreach campaign, adding a meaningful community impact to its success in winning the FNB Varsity Cup 2026 tournament.

The initiative linked the university’s passion for sport with a pressing social challenge, with R10 from every ticket sold during the campaign allocated to a student hunger programme.

Director of Sport at the University of Pretoria, Steven Ball, explained that the idea emerged from a conversation with the SRC at the beginning of the year. The discussion centred on how sport could be used to help address challenges within the university community, with student hunger identified as one of the most significant.

The campaign demonstrates how the reach and support generated by university sport can extend beyond the field, turning matchday attendance into a tangible contribution towards student welfare.

Through the Show Us initiative, Tuks has shown that sporting success can go hand in hand with making a positive difference in the lives of students.