CSI
18 Feb 2024
#ShowUs campaign returns in 2024
FNB Varsity Cup and Shield universities are uniting as catalysts of change in the #ShowUs community outreach campaign.
In 2023, the FNB Varsity Cup and Shield universities united as catalysts of change with the introduction of the ShowUs CSI campaign. Now, in 2024, we're catching up with the universities to find out how their chosen initiatives impacted those around them.
On the field, the iconic Pink Shorts Initiative continues to shine. During each Varsity Cup match, the player of the match from the previous game proudly wears a pair of pink shorts. More than just a symbol of winning Player That Rocks (man of the match), these pink shorts are a beacon of hope, raising awareness for worthy causes close to our hearts.
Over the years, the Pink Shorts Initiative has been a force for good, gathering support and raising funds for various charities and causes. From standing against women and child abuse to supporting mental health initiatives, we've made meaningful strides together.
This year we are ready to take it to the next level!
South Africa is a nation in need of unity and action. Challenges loom large, but so do opportunities for change. It's time for every one of us to step up and make a difference. This year, the challenge is clear - participate in community outreach programs or align with existing projects within your campuses. Let's connect with the needs of our communities and be the change we want to see.
During the Varsity Cup, the Player That Rocks will proudly wear a pair of personalized pink shorts in the following game, amplifying awareness for the chosen cause and inspiring others to join the movement.
We're shifting the focus from problems to solutions, from apathy to action. We're calling on you to dedicate your time, skills, and talents to building a community you're proud to be a part of.
And as you do, don't forget to #ShowUs!
Show us what you're doing to fix South Africa. Show us the impact you've made in your community. Show us how you're uplifting those around you. Tag us in your social media posts and let's spread the message of positivity and change far and wide. Together, let's make 2024 the year we shine brighter, make a bigger impact, and create a South Africa we're all proud to call home.
Let's do this!