Varsity Sports has announced Cheetos® as official snack partner for both Varsity Football and Varsity Cup, with the brand joining Varsity Football for the 2026 season, covering both the men’s and women’s competitions, and signing on as a three-year preferred supplier partner of Varsity Cup. The dual announcement marks the snack brand’s arrival into two of South Africa’s most energetic university sport environments, with activations planned across campus launches and match day